Taking Your Business Online with Charly Leetham Part 2
Charly Leetham was recently named the winner of the Women In Business category at the MCEI Marketing Award’s in Melbourne, so she is someone who knows a thing or two about both business and marketing. In this interview we speak with Charly about search engine optimisation.
So, you have a website and you’re wondering where all the traffic is? It’s a bit like opening the doors of a bricks and mortar business and wondering where all the customers are (or the foot traffic). We all know that when we open our bricks and mortar business we have to let people know we are there ready to provide our products and services. If we’re smart we will have a marketing plan that we’re following and will be testing and measuring everything we do against the results we’re seeing and the financial outlay we have made. We may even have sought some professional advice on the best way to market our business. Running an online presences is no different, you need a strategy (or plan) for this too and if you’re not an expert then it’s a great idea to engage someone who is.
There are many options for search engine optimization (SEO), including article and video marketing and link backs from other sites and each needs to be done strategically to ensure the search engines ‘like’ your site and start to move it up the search engine rankings (so for example when people search for your product or service you show on page one of google). You can either take the time to learn all about this yourself and keep up to date or you can use the services of a specialist who can either help you design a strategy, that you manage yourself, or design a strategy that they will manage for you.
If you have an offline business and you want to take it online then this web strategy becomes part of your overall business and marketing plan. If you’d like to know more about this or any other web based strategy or having a website created or refined then contact Charly Ask Charly Leetham
To read more about this and other strategies for business success then you can grab a copy of Ignite Your Business Mojo here!