How to Get Free Publicity for Your Business and Create More Sales

Did you know the fastest way to become the ‘go to’ person in your industry and start charging a premium price for what you do is by being featured in newspapers, magazines on TV and radio? 

I recently learned how to go about getting my business in the media from Journalist and Publicity Expert Sue Papadoulis. 

What she teaches is amazing – she demystifies the media and shows you exactly how to get a story about your business into the Read more

Personal Branding for Small Business Owners

Most small businesses are one-man or woman, operations. Typically these businesses reflect the personality, attitudes and personal values of the owner. In fact, it is difficult to separate the business from the owner in the majority of cases. That is why for these small business owners, their personal dealings, can and will, affect their business reputation. How people view them as a person is not much different from how people regard their business. In this way personal branding can be Read more

What does Play Doh have to do with Growing Your Business?

What does Play Doh have to do with Growing Your Business?

EVERYTHING! You see, February 18th is Play Doh Day ~ created in 1956 by Joe McVicker from modeling clay out of wallpaper paste for his sister’s pre-school students. Rainbow Crafts in Cincinnati, Ohio distributed the off white modeling compound known as Play-Doh to department stores and schools.Kenner later aquired Play Doh, made it into a rainbow of colors. In 1991 Hasbro toys acquired the rights. Play Doh comes in Read more